Just like any business, your identity is very important. On the World Wide Web, your domain name is your identity. Of course, you can opt for a subdomain name that comes with many free web hosting like http://yourdomain.netfirms.com. But if you are serious about being successful on the Internet, you have to get your own domain name, like http://www.yourdomain.com.
Top 10 reasons to have your own domain name
Please note that all domain names listed in italic are ficticious:
- It is cheap and easy to get your own domain name (less than $15/year in most cases)
- You own the name (as long as you pay the annual fee)
- You are not dependent on one web hosting company to let you use a subdomain, or worse, a subdirectory
- Your web site promotion effort does not go to waste if you change your web hosting company (because the domain name remains the same regardless of what host you use)
- The domain name can be optimized to your business, like www.best-used-cars.com
- Your web site is more professional
- The domain name is easier to remember. For instance, www.best-used-cars.com rather than www.geocities.com/web/public/business/auto/best-used-cars/
- It is much easier to sell a web site with its own domain name
- A good domain name can be an asset
- It is cheap and easy to get your own domain name (this one is worth repeating)
How to register for a domain name
Please note that all domain names listed in italic are ficticious:
- Think of appropriate name for that suit the theme of your web site. For instance, an online dating service may find domain name like www.loveconnection.com, more desirable than say www.best-used-cars.com
- Search for domain name availability. Every domain name registrar will provide you with a search tool; although some search tools are better than other. You will have to do a lot of searches because a lot of domain name that you wish to have is probably already owned by someone else (very common).
- As you come across available domain names that you like, jot them down. Keep searching until you have about 3-5 different domain names to choose from.
- Choose a domain name and register it at a domain name ICANN Accredited registrar.
Other factors to consider
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