Caffeine is the name for the new algorithm that Google are going to use to improve their search results. It was released on June the 8th and it promises to improve the quality and speed of search results. When a change like this comes it can cause a lot of worry among those who depend on SEO to promote their web content. So how will Google Caffeine affect SEO? Does it mean that we all need to go back to the drawing board?
Well, so far so good. There have not been any really noticeable changes to how things are showing up in the search engines so far and Google Caffeine has actually been up and running for more than a week now. No stories about websites which were at the top of the search engine results pages and then vanishing from there have emerged yet. Although there is till time for Google Caffeine to have an affect on SEO, it probably is not going to be a huge immediate one.
Google are constantly trying to improve their search results and their business success is based on their ability to provide quality to people using the web. And unless they take time to keep doing this, they could be overtaken by a newer search engine. So that is why we should really be aware that our websites should pay more attention to the quality rather than the SEO if we want them to be successful in Google. Even though there have not been any sudden changes to things on the web, it is clear that if you want your online business to be a success in the future, you will have to ensure that content is high up on your agenda. In order words we need to stop trying to please the web crawlers and algorithms and focus more on pleasing our visitors – that way we just can’t lose.
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